It all started in 2023 when a boy named Charlie had a vision. At the time  he was working as a trainee accountant at a firm in Liverpool, but always had a hunger for something more. He dreamt to be his own boss, in control of his own life, while building a community and culture that people wanted to be apart of. Instead of overthinking it, he took action, going all in on his dream. 

Charlie took the two week Christmas break to plot his exit and started building the foundations of Frost. Although he was only 19 at the time of starting he felt as if time was of the essence and he needed to move quickly in order to get where he wanted to be.

Frost is it not yet at the heights Charlie is aiming for but it is well on it's way.

This story instils the core values he has imbedded in the brand today: Hesitation hinders progress. Don't let other people's opinions deter you from what you're passionate about. 

This mindset is woven into everything we create. Quality is our top priority, and we take pride in building a wardrobe that’s made to last.

If you take anything away from this page, let it be this three-letter phrase:

Live YOUR Life.

FROST©