Blog posts
-
, by Charlie Frost 10 Ways to Upgrade Your Outfits This Winter
-
, by Charlie Frost How Music Culture Shapes Streetwear in 2025
-
, by Charlie Frost 5 Streetwear Essentials You Need for Winter
Streetwear has always borrowed energy from music — from punk rebellion to hip-hop attitude — but in 2025, the connection’s louder than ever. The lines between artist, fan, and designer have blurred. Music doesn’t just influence fashion anymore — it is fashion.
Scroll through any festival lineup or TikTok feed and you’ll see it: artists are the new style leaders. Rappers are dropping capsule collections, indie bands are rocking custom merch that sells out faster than their tickets, and even DJs are launching streetwear brands. The sound and the look move together — the same energy you feel in a bass drop or a guitar riff shows up in the fits people wear to the show.
What’s wild about 2025 is how it’s become less about clean, polished looks and more about authenticity. The new wave of streetwear takes cues from band tees, DIY graphics, and vintage tour merch — pieces that look lived-in, not showroom perfect. It’s about that “I’ve been to the gig” energy, not the “I just left Selfridges” vibe.
Heavyweight boxy tees and hoodies have become the modern version of the old-school band tee — bold, oversized, and statement-driven. People want clothes that carry a mood, not just a logo. You can thank the resurgence of alt, rock, and underground rap scenes for that. These genres carry the same rebellious DNA that built streetwear in the first place.
At its core, streetwear has always been about self-expression — wearing your influences on your sleeve, literally. In 2025, that influence is loud guitars, raw lyrics, and an anti-trend mindset. Music gives streetwear its soul, and the best brands keep that attitude alive — designing for the fans who live and breathe both the sound and the style.
Because at the end of the day, you don’t just wear a fit — you wear a lifestyle. And for this generation, that lifestyle still starts with the music.
Checkout our latest collection 'ROCKSTAR' here.