Launched in 2023 in the North West of England, FROST started in a bedroom no bigger than a closet. The name comes from our founder, Charlie Frost, but the soul of the brand comes from a specific feeling: Nostalgia.

There is a strange power in nostalgia. It’s an anchor. Even when we look back on the bad times the "illusion of time" has a way of softening the edges. Those difficult moments, once seen through the lens of the present, transform into a source of comfort.

We believe that nostalgia isn't just about looking back; it’s about building on top of things we have fond memories of and making them better for the future. This is why many of our pieces feel so familiar, yet new at the same time.

Every piece is a reminder that the past is great, but the future is even better.

Don't get caught reminiscing on things that happened 10 years ago when you should be thinking of all the experiences you're yet to have.

— Charlie Frost

Inspired by Nostalgia.